April 3, 2012

The Statement-Maker: Ruthie Davis

Launched in 2006, this brand of Italian-made stand-out stillettos and colourful flats and trainers is the brain-child of a woman whose love of shoes started at the young age of 2 when her mother took her to purchase her first pair of shoes, red patent leather Mary Janes.

Before launching her own name brand, she worked for Reebok as a "Cool Hunter" basically searching out trends and helping the company remain current and freshen their look. She then moved onto Ugg Australia where she held a similar role and then onto Tommy Hilfiger to work with the Tommy Girl line. Ruthie started her own line to fill a gap that she felt was missing in the market. The fun and colour that existed in the sports shoe market was missing from the women's heel market. The Ruthie Davis line is aimed at the woman who is not afraid to make a statement, that is secure in herself and her style. They are shoes that allow you to have fun and instantly put you in a  good mood from the moment you place them on your feet. Below are a a few of the styles from the Spring Summer 2012 line and if you haven't experienced the Ruthie Davis line yet, I suggest you get yourself a pair or two quick!

An All Cork Platform Pump, great with almost any outfit you can think of.

I Love the multi-coloured straps and the beautiful stud detailing on the heel

Subtle Colour Blocking, lovely with all those sorbet colours that are out for Spring

Davis gets her inspiration from architectural details and that is definitely evident in these heel!

A More Bold Version of the Colour-Block Heel!

Spikes and fabulous coloured crystals! Best pair of shoes I have ever seen for a great night out!

I can't say enough about these flats, stylish pair for all you city dwellers
who do not want to give up style but really want a comfy pair of flats

I love the stripe detailing on the upper part of the shoe,
will go very well with the new sportswear inspired looks off the spring runways.

photosource: ruthiedavis.com

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